Drop 1

The first 41 MORE drop was born during the Covid period, at a time when the need to give concrete meaning to what I was building felt even stronger. From the very beginning, the goal was clear: to combine true Made in Italy — real craftsmanship, premium materials, and genuine supply chains — with the music of emerging and independent artists.The first face of the project was Oliver Speck, aka Mr xqz. Beyond being a highly talented producer and DJ, he is a close friend. We’ve shared many experiences and an equally strong passion for music. During those weeks, his EP was being released — a project that naturally moved between rap, jungle, and UK garage. It felt like the right moment to take the first step together.
From a product perspective, the drop consisted of garment-dyed, marbled pieces with tone-on-tone prints, designed to create a timeless aesthetic. It’s probably the aesthetic I feel most connected to: essential, clean, but with carefully studied cuts and extremely high-quality materials. Garments meant to last, to remain in a family’s wardrobe even for the next two generations.A special thank you goes to Dino Zoor for the beautiful shooting that helped define the visual identity of this very first chapter.