41 MORE
is Back 2 Life

Back 2 Life is a special capsule by 41 MORE created in collaboration with Back2Life Dog Rescue, supporting dogs rescued from extreme conditions and given a second chance at life.

‍The capsule is entirely Made in Italy, produced with the same fabrics used by luxury fashion houses and crafted within a tight local supply chain in the Veneto region. Every element — from garments to the double QR-coded labels — is designed and manufactured in Italy, celebrating the people, skills and tradition behind real Italian craftsmanship.

FA Ricami is not just a supplier in this project, but a true partner investing in the project — proof that valuing artisans is essential if we want to truly value Made in Italy. This project connects fashion, community and responsibility. It’s not charity merch — it’s a cultural statement. A way to say that beauty matters even more when it does something good for the world.

Because if fashion wants to claim relevance, it has to stand for something human. And as always with 41 MORE, music is part of the experience: daily music curation, emotional storytelling and culture shape the identity of the capsule, making it not only something to wear, but something to feel.

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DROP 3

The third drop unfortunately took shape only as a photoshoot. Looking back, this was the result of my own inexperience and naivety: within the limits of the available budget, I wasn’t able to find a collaborator capable of delivering samples that matched the level of quality the brand had always stood for.
The sample collection used for the shoot, unfortunately, did not meet that modelling standard.
Still, it remains an important project from both a human and artistic point of view. I’m deeply grateful to everyone who shared the creative direction and organization of the shoot with me: Stefano Veroni, Jacqueline Lentini, and Francesca Riva.
A sincere thank you also goes to the musicians who took part in the project and helped define its identity: 18k, Greta, Terso, and Narcolessia.
It was an incomplete drop in terms of product, but a fundamental lesson. A mistake that directly contributed to shaping, with greater clarity and maturity, everything that came after.

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DROP 2

The second drop came to life during a period of serious financial difficulty for the brand. For this reason, it holds a special value. Thanks to the support of some friends, former fashion designers, we received a selection of extraordinary printed deadstock fabrics, all made in Italy. Materials that deserved a second life.
From these fabrics, we created trousers produced in extremely limited quantities, in many cases almost one-of-a-kind pieces. A process carried out with great care, turning a limitation into a creative opportunity.
Presenting this drop together with Mezigue was a source of great pride. I am a huge fan of his work, and the dialogue between the trousers and his music felt natural and authentic. The pieces were full of style, chaos, and substance — just like his tracks.
The only real regret was not having the budget to produce a proper shooting with him in Paris.

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DROP 1

The first 41 MORE drop was born during the Covid period, at a time when the need to give concrete meaning to what I was building felt even stronger. From the very beginning, the goal was clear: to combine true Made in Italy — real craftsmanship, premium materials, and genuine supply chains — with the music of emerging and independent artists.The first face of the project was Oliver Speck, aka Mr xqz. Beyond being a highly talented producer and DJ, he is a close friend. We’ve shared many experiences and an equally strong passion for music. During those weeks, his EP was being released — a project that naturally moved between rap, jungle, and UK garage. It felt like the right moment to take the first step together.
From a product perspective, the drop consisted of garment-dyed, marbled pieces with tone-on-tone prints, designed to create a timeless aesthetic. It’s probably the aesthetic I feel most connected to: essential, clean, but with carefully studied cuts and extremely high-quality materials. Garments meant to last, to remain in a family’s wardrobe even for the next two generations.A special thank you goes to Dino Zoor for the beautiful shooting that helped define the visual identity of this very first chapter.

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